Muskan
Gupta
USER RESEARCHER
Hello
It's me, myself and I.
With a deep-rooted passion for understanding human behavior, I embarked on an academic journey in psychology and behavioral sciences, where I discovered the powerful intersection between psychology and user experience design. My initial research endeavours during my bachelor's degree established the groundwork, but my true passion for UI/UX emerged during my master's program. The realization that psychology could be harnessed not just to understand and heal but to build products that enhance people's lives has been a driving force in my career.
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For the past 1.5 years at User Connect Consultancy, I've been dedicated to uncovering the subtleties of user behavior and translating those insights into actionable strategies that improve user experiences. My work blends rigorous research methodologies with deep empathy for users, ensuring that every product decision is backed by data and driven by a genuine understanding of human needs.