Projects
The research case studies have been worked upon using a combination of research methods to gather data from different user segments. This includes focus group discussions, interviews, and concept evaluation. The data collected via research method have been analyzed and synthesized to identify key insights and recommendations for improvement.
Case Study 1
Fintech Industry
Secondary Research | Online Interviews
A FinTech company wanted to develop a mobile app aimed at simplifying and encouraging systematic savings for children's education, specifically targeting young parents. They approached us to validate the demand for this app and assess its revenue potential.
Note: Given the confidential nature of the project & high volume of data, I am unable to share the details of this project here. However, I am open to sharing more in one-on-one discussions
Case Study 2
Real Estate Industry
Secondary Research | Ethnographic Research | Focus Group Discussions | Concept Evaluation
A renowned real estate company, faced design challenges with a new gated society in a Tier 1 city in South India. They sought our help to understand the hyperlocal needs and lifestyle preferences of potential residents, aiming to design a gated society that truly meets inhabitants' expectations.
Note: Given the confidential nature of the project & high volume of data, I am unable to share the details of this project here. However, I am open to sharing more in one-on-one discussions
